Carob has been used for a long time as a healthy, non-caffeinated replacement for chocolate and sometimes used in coffee substitutes. It can be used to replace powdered cocoa or baking chocolate. Carob has a chocolate-like flavor, but it also has a distinct flavor of its own. It contains natural sugars, and can be used as a sugar substitute in some recipes. Natural Food Source carries many carob-flavored beverages and beverage mixes as well as powdered carob for you to flavor your own foods and beverages.