Kids have special needs when it comes to oral care, and maybe the most important one is that they just don't like the taste of "grownup" toothpaste. To encourage children to brush regularly, and brush longer, many companies have created toothpastes and gels just for kids in fun and usually fruity flavors. Natural companies take it even further by ensuring that kids' dentifrice has no harmful ingredients, especially since kids might swallow it. Some have fluoride; others don't. Even the ones that include fluoride ensure that it's not synthetic. You can rest assured that when you buy Kids' Oral Care products from Natural Food Shop that you are getting high quality, natural products.