Naturtint is the first permanent hair color which features active plant botanicals and is ammonia-free. Every batch is tracked for quality, and that's possible because it is a small company doing their own quality control. Naturtint contains none of the nasties in commercial hair-coloring -- no ammonia, no parabens or silicones. It needs no paraffin or mineral oils, and you don't have to worry about heavy metals, artificial fragrances or damaging SLS and formaldehyde derivatives.

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